Churchill is a software and services organization that applies AI-based pattern recognition technologies to the understanding and forecasting of retail shopper buying behavior. Today, Churchill focuses on the real-world requirements of medium to large retailers.
A major breakthrough occurred when Churchill engineers, utilizing AI neural network technology, discovered how to significantly improve the efficiency of AI-based retail forecasting applications, while at the same time, drastically reducing the amount of historical data required to build the forecasting and analytic models.
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- Predict customer response to your regular price change options
- Select the optimum promotional offer price discount
- Maximize the outcome of clearance markdown price decisions
- Forecast promotional lift for each individual promo offer
- Calculate inventory allocation on demand (sales + lost sales)
- Update seasonal profiles more efficiently and more effectively