Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, results-oriented working culture. Focused on creating value in France and across the world, Business France supports the international development of the French economy.
Our goal: to put in the groundwork and pull out all the stops to make international business development an opportunity for our company.
Business France with the help of French and International retailers and experts of the field have selected for this edition 28 gems of retail technologies to showcase their solutions at NRF.
From customer experience, logistics, marketing, loyalty strategies, store management to marketplaces, our startups will be showcasing their innovation during NRF 2022 on our Pavilion run by Business France and La French Tech.