The Howard Company

In business since 1950 and headquartered in Brookfield, Wisconsin, The Howard Company is the nation’s leading branding signage and technology integrator. As an employee-owned company, we have built our reputation by providing first-class customer service through our consultative process, a broad product line, and customization to fulfill our clients’ needs. We specialize in drive-thru systems, digital displays, illuminated and non-illuminated menu boards, building signage, interior design and décor, point-of-purchase merchandising, design services, digital services, installation services, and rollouts.

Sponsored events
  • Sunday Jan 11

    9:00am - 5:00pm

    Expo, Level 1

    Foodservice Innovation Zone

    Step into the future in the Foodservice Innovation Zone, an interactive exploration of the technology and spicy trends leading the way in foodservice. Come experience how next-gen technologies deliver personalized dining on the go.

    Features include:

    • The Pit Stop, an immersive go-kart activation where YOU take the wheel and experience the future of POS!
    • 50+ food tech-focused booths
    • Immersive activations highlighting new customer experiences in C-store, autonomous retail and full-service restaurants
    • Dedicated stage featuring industry leaders and innovators in foodservice

  • Monday Jan 12

    9:00am - 5:00pm

    Expo, Level 1

    Foodservice Innovation Zone

    Step into the future in the Foodservice Innovation Zone, an interactive exploration of the technology and spicy trends leading the way in foodservice. Come experience how next-gen technologies deliver personalized dining on the go.

    Features include:

    • The Pit Stop, an immersive go-kart activation where YOU take the wheel and experience the future of POS!
    • 50+ food tech-focused booths
    • Immersive activations highlighting new customer experiences in C-store, autonomous retail and full-service restaurants
    • Dedicated stage featuring industry leaders and innovators in foodservice

  • Tuesday Jan 13

    9:00am - 4:00pm

    Expo, Level 1

    Foodservice Innovation Zone

    Step into the future in the Foodservice Innovation Zone, an interactive exploration of the technology and spicy trends leading the way in foodservice. Come experience how next-gen technologies deliver personalized dining on the go.

    Features include:

    • The Pit Stop, an immersive go-kart activation where YOU take the wheel and experience the future of POS!
    • 50+ food tech-focused booths
    • Immersive activations highlighting new customer experiences in C-store, autonomous retail and full-service restaurants
    • Dedicated stage featuring industry leaders and innovators in foodservice