Flipkart Commerce Cloud (FCC) is the B2B retail technology and SaaS division of the Flipkart Group. Launched in 2020, its mission is to bring over 15 years of Flipkart’s e-commerce expertise, innovation, and scale-tested technology to retailers and enterprises around the world.
FCC offers a full-stack, AI-first technology platform designed to drive digital growth, enhance operational efficiency, and boost monetization for retailers. Its core product suite includes:
Marketplace Technology Stack: Modular and composable components for building or scaling online marketplaces.
Retail Media Platform (RMN): A self-serve, cookieless ad engine that uses AI/ML to help retailers monetize their digital assets.
Pricing Solution: An ML-powered tool that tracks competitor pricing in real-time, applying dynamic algorithms and game theory to optimize margins and volume.
Built on robust, cloud-native architecture, FCC's solutions are fast to integrate, scalable, and currently deployed by clients across India, Southeast Asia, the Middle East, Europe, and North America. FCC empowers global businesses to transform their operations and deliver superior, personalized customer experiences.
