New Black cuts through the noise of legacy systems with EVA — the Contextual Commerce Platform built for brands that are done patching together Frankenstacks. EVA unifies POS, OMS, Inventory Management, Task Management, Loyalty & Promotions and clienteling in one adaptive platform that works seamlessly across stores, web, and mobile.
Through headless commerce SDKs, brands can design their own consumer apps and websites, powered by real-time data and store operations. It’s retail without the clutter — one platform, one data model, one experience.
EVA is the backbone of the RetailRunsOniOS ecosystem, created together with Apple, Microsoft, Nedap, IPORT, Adyen, JP Morgan, and Jamf. It’s how the world’s most forward-thinking retailers build faster, smarter, and more human commerce.
We believe the future of retail isn’t omnichannel — it’s contextual. It’s about creating living brand communities where associates and customers connect naturally, powered by technology that simply works.
Trusted by Rituals, G-Star RAW, Dyson, KIKO Milano, Heineken and Red Wing Shoes and many others, EVA helps global brands adapt to change, scale with confidence, and deliver experiences that make sense.
