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Digital Content, Commerce and Marketing in one screen.

Episerver is a global software company providing a single platform to help agile marketers and merchandizers to smartly manage digital content, commerce, and marketing in the cloud - so they can deliver standout experiences for their customers everywhere they engage - and do it fast!

At the end of the day our promise is that technology, when done right, should make you feel like you have super powers. Quite simply, Episerver gives people the tools to make their work easy, effective and rewarding.

Booth ID: 
169285
Company ID: 
3496
Booth type: 
Booth space - Non Member after space selection
Contact first name: 
Lindsay
Contact last name: 
Hunt
Contact title: 
Marketing Manager
Contact address 1: 
20 W. Wacker Dr.
Contact address 2: 
Suite 646
Contact city: 
Chicago
Contact state: 
IL
Contact country: 
United States
Contact zip: 
60606
Contact phone: 
847-606-0660
Contact fax: 
Contact toll free: 
Contact email: 
lindsay.hunt@episerver.com
Press Releases: 

GLOBAL FINDINGS: Fast Search and Free Shipping Win Popular Vote for Online Shopping Must-Haves this Holiday Season

Episerver releases holiday report with 26 best practices for digital commerce as told by its worldwide consumer survey results

Consumers make split-second decisions about whether to stay on a website or leave. Finding out that shipping was too expensive or not finding exactly what they were looking for are the top two reasons they’ll abandon a brand’s site or mobile app without making a purchase according to a study from Episerver, the company transforming digital experiences.

Retailers banking on the next two months to meet annual revenue goals can count on the most highly rated website features to encourage holiday shoppers to stay and shop according to a survey of 4,000 online shoppers in four global markets: (1) free shipping and (2) easy-to-use product search functions.

What this online shopping behavior data from “Episerver’s A-Z Seasonal Rules” report suggests is that first and foremost consumers demand free shipping and will abandon their purchases if it is not available. Secondly, holiday shoppers want easy access to the products they are looking for via fast and relevant search options and, once again, will leave if they are frustrated by a product’s findability.

“Fifty percent of online shoppers look at the product they came to the site for before anything else when using ecommerce websites,” said Ed Kennedy, Sr. Direct of Commerce at Episerver. “Retailers and brands need to tune their search and navigation to help consumers get to the specific product category they have in mind. Retailers should streamline the process with on-site search optimization, simplifying their navigation structure and presenting popular categories across the website.

“While some retailers avoid free shipping to not cut into their bottom lines, the takeaway here is that there is no bottom line without meeting customer expectations first. There are a number of ways to improve experience in order to increase conversions, and this report lays out 26 examples of doing so as told by consumers themselves with their survey responses.”

Online shoppers will not only look for shipping and search options to help them find the perfect gift but will also be looking for more information to trust the site they are on and gauge whether the product is a good choice for themselves or a loved one. This is particularly true for new website visitors, as there is no context in which to trust the company, so any element of a web page, from top to bottom, that seems “off” will send them packing. Inaccurate or incomplete content, for example, often dissuades half (46 percent) of shoppers from completing online purchases. It is insights and advice like these that make up the holiday rulebook with real-world examples throughout. Other takeaways from the report include:

  • Deck the Pages with Content within Commerce: Nine percent of consumers visit a brand’s website for the first time to find inspiration. With evidence suggesting that holiday shoppers buy as much for themselves as they do others (CNBC, 2017), retailers can quickly develop guides that both complement gift giving and self-giving. The “guides” can be in the form of product pairings on a product page, a navigation option on a website that leads to product search results and/or an email campaign with selected items.
  • Send Customers Jingling all the Way with Images: Regardless of device, 67 percent of consumers count images (products in use and products not in use) as the most important type of content when purchasing a product on a brand’s website or mobile app. Providing multiple image types (lifestyle, still) and views is a surefire way to increase conversions and reduce returns since expectations are more likely to be met.
  • Don’t be Naughty, be Nice. Customers May Not Come Back Twice: Twenty-five percent of consumers are more likely to purchase again from brands that do more to personalize their digital experience than those that do not. Brands that have a history with customers need to leverage that information to personalize marketing efforts.
  • Dash Through the Snow: Forty-eight percent of consumers think a fast website is a must-have feature for ecommerce sites (the third most popular choice after free shipping and easy-to-use search functions). A site that requires visitors to wait while it loads doesn’t invoke a lot of trust for holiday shoppers, and retailers should look for ways to speed up their web pages.

“Episerver A-Z Seasonal Rules” report is based on a survey of over 4,000 consumers ages 18 and older who have shopped online within the last year. Respondents are equally distributed among the U.S., U.K., Germany and the Nordics.

To see the full results and best practices for marketers, download the holiday playbook.

About Episerver

Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

Contact:

Rachel Teitt

Director, Analyst and Public Relations

rachel.teitt@episerver.com

www.episerver.com 

Episerver Customers Realize More Than 400% Return on Investment in Three Years According to Total Economic Impact Study from Independent Consulting Firm

Episerver Digital Experience Cloud customers on Microsoft Azure recoup costs in under six months

Episerver, the company transforming digital experiences, today revealed the results of a commissioned Total Economic Import™ (TEI) study conducted by Forrester Consulting on behalf of Episerver, which factually proves customers on Episerver Digital Experience Cloud™ see a 443 percent return on investment (ROI) in three years and recoup the cost of Episerver technology in less than six months. Download a complimentary copy of Episerver’s Forrester TEI study, here.

As part of the staunchly independent process, Forrester analysts interviewed six Episerver customers running Episerver on the Microsoft Azure cloud with sites producing substantial data to help arrive at an average ROI, along with subsequent financial analysis.

“The best cloud services pay for themselves and then some,” said James Norwood, Executive Vice President, Strategy and CMO of Episerver. “It is not enough for us to tout our impressive low total cost of ownership or how productive we enable marketers and merchandisers to be. What the Forrester TEI affords is a meticulous process to clearly and unbiasedly prove the results the average Digital Experience Cloud customer is generating in both the short and long term. While not surprising to us, as we witness organizations moving faster and realizing their ideas every day, the findings, in our opinion, unequivocally verify that Episerver makes companies incredibly more valuable and their staff decidedly more productive.”

Forrester evaluated Episerver’s offerings to document and model its potential value, coming to not only the ROI-based conclusions but also findings regarding three other benefit categories:

  • Content Management Effort Reduction: Organizations save $429,000 annually when moving to Episerver versus using agencies and multiple internal resources to update and manage digital assets across multiple platforms. Episerver reduces user burden, and therefore costs, by providing the ability to build once, use multiple times, minimize coding, and share digital assets across pages and campaigns.
  • Episerver/Microsoft Azure Cloud Savings versus On-Premises: The efficiency gains from moving to a scalable fully managed cloud service is $352,095 annually, totaling $875,609 in savings over the course of three years, simultaneously solving common on-premise issues.
  • Episerver Attributed Revenue Uplift: Use of Episerver’s artificial intelligence (AI) based personalization in digital commerce scenarios results in $3.7 million extra revenue for customers as soon as the first year. Over a three-year period, Episerver customers earn more than $9.1 million in unexpected profits on top of other proceeds thanks to uplifts in conversion, higher basket size and click-through rates, as well as a decrease in number of clicks to purchase.

“Core to both the Episerver Digital Experience Cloud and Microsoft Azure is a focus to help our customers gain an intelligent edge, faster,” said Scott Guthrie, Executive Vice President, Microsoft Cloud + AI Group, Microsoft Corp. “Using an intelligent cloud to support an experience-driven solution like Episerver brings the power of AI and secure data to fuel individualized interactions.”

Forrester found that a primary need for all interviewed organizations was to implement a unified content management system (CMS) and digital commerce solution that was readily scalable to accommodate growth. Participating companies had no interest in running extensive infrastructure operations. By moving to the Episerver Digital Experience Cloud on Azure, infrastructure maintenance was something customers, as one put it, could buy rather than manage – a purchase that quickly returns the investment.

The Total Economic Impact study further drills down Episerver Digital Experience Cloud revenue by industry and cost savings by operational function. Download a complimentary copy. 

About Episerver

Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

Contact:

Rachel Teitt

Director, Analyst and Public Relations

+1 614 817 1847

rachel.teitt@episerver.com

Amberly Dressler

Manager, Analyst and Public Relations

+1 951 239 1389

amberly.dressler@episerver.com

Episerver Recognized in 2018 Gartner Magic Quadrant for Digital Commerce for the Third Consecutive Year

Research analysts evaluated Episerver on ability to execute and completeness of vision

Episerver, the company transforming digital experiences, today announced its third consecutive placement in Gartner's "Magic Quadrant for Digital Commerce Platforms.”

Gartner’s report analyzed Episerver among 18 total vendors, recognizing the company as a Challenger for its completeness of vision and ability to execute. The Magic Quadrant for Digital Commerce evaluates “vendors of digital commerce platforms to assist application leaders supporting digital commerce.”

“We believe our recognition in this year’s Magic Quadrant is a direct reflection of our focus on ‘experience-driven commerce,’ and the commitment that has gone into extending the overall capabilities of our platform,” said James Norwood, Executive Vice President, Strategy and CMO at Episerver. “Our goal is to provide today’s busy marketers and merchandizers with a super productive platform with everything in one place – that delivers rapid time to value – so they can bring rich buying and customer experiences to life fast.”

The Episerver Digital Experience CloudTM combines digital content, commerce and marketing with powerful artificial intelligence on a unified platform to provide personalized journeys at scale and with faster time to value – backed by the power of the Microsoft AzureTM PaaS.

Over the last year, Episerver rounded out its personalization suite, which draws on cognitive artificial intelligence (AI) to support unprecedented product, content and search personalization, and introduced its analytics suite, which includes a customer data platform (CDP) and customer journey insights. Episerver also launched a new Headless API layer to make it easier to engage customers through conversational commerce in response to the growing number of available devices in the Internet of Things (IoT). These investments have paid off in terms of accelerated demand for its experience-driven commerce solution and broader industry attention, with Episerver now influencing more than $18 Billion in digital gross merchandise volume (GMV).  

To read the Gartner 2018 "Magic Quadrant for Digital Commerce" (Penny Gillespie, Jason Daigler, et al., 5 June 2018) research report, download a complimentary copy from Episerver.com.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner's market view.*

*Gartner Research Methodologies, http://www.gartner.com/technology/research/methodologies/research_mq.jsp

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Episerver

Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

Contact:

Rachel Teitt

Director, Analyst and Public Relations

+1 614 817 1847

rachel.teitt@episerver.com

Amberly Dressler

Manager, Analyst and Public Relations

+1 951 239 1389

amberly.dressler@episerver.com

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Silver
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Episerver
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