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Scott Lachut


President, Research and Strategy
Scott serves as PSFK's President of Research and Strategy, where he is tasked with delivering insights to world class brands from a diverse set of industries that include retail, technology, media, and health and wellness. He and his team survey the web each day and talk to thought leaders around the world to identify relevant signals of change in popular and business culture. The research he produces allows him to paint a picture of his clients’ future and help them take advantage of emerging opportunities within the marketplace. He regularly speaks to audiences around the world, sharing the thought leadership he and his team produce.

Speaking in:

Sunday Jan 15
2:15 - 2:55 PM
Hall E, Room 1E 07, Level 1
Join PSFK experts as they present findings from the “Future of Advertising” report. Scott and Piers will share insights around the changing world of consumer engagement and offer strategies that build upon content, context, community and... Read more