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Sarah Panus


Senior Manager, Social and SEO
Select Comfort Corporation/Sleep Number
Sarah Panus, SLEEP NUMBER(r) setting 35, is the Senior Manager of Social & SEO for Select Comfort/Sleep Number where she oversees all Social paid, organic, content and community engagement teams. Sarah has been developing and executing social, digital and PR strategies for 13 years.

Prior to joining Sleep Number in May 2008, Sarah worked with Boston integrated marketing agency, Cone Inc. focusing on brand marketing, media relations, and influencer engagement. She also helped lead communications for NYC-based high-end wedding gown designer Christos, as their Communications Manager.

Speaking in:

Tuesday Jan 17
1:15 - 2:00 PM
Hall E, Room 1E 16, Level 1

The pressure is on. The social media pressure that is. Social media has transformed the retail market, allowing customers to immediately share their experiences. Brands have no choice but to listen and respond. The flip side is that social media... Read more