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Pini Yakuel

@Pini_Yakuel
Pini
Yakuel

Founder and CEO
Optimove
@Pini_Yakuel
Pini Yakuel is founder and CEO of Optimove, the industry’s leading Customer Marketing Cloud. Pini’s extensive experience in analytics-driven marketing and business development, along with his innovative approaches to entrepreneurship and business-building, have earned him recognition as a thought leader. Pini has led Optimove to become a market leader, with more than 200 brands, including 1-800-Flowers, Adore Me, Lucky Vitamin and eBags, using his company’s software and services to orchestrate and automate highly-effective personalized CRM.

Speaking in:

Monday Jan 16
4:00 - 4:45 PM
|
Hall A, Room 1A 06, Level 1
Data science is a world of rigid truths. The art of marketing is impossible to measure. Can the gap be bridged? On the “fallacy of total automation”, and the AI solution that’s transforming marketing.