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Patricia Vekich Waldron

@PVWaldron
Patricia Vekich
Waldron

Dir., Distribution Sector Global Industry Marketing
IBM Corporation
@PVWaldron
Patricia is responsible for a global team that creates marketing strategies for the retail, consumer products and travel and transportation industries. She leads development of IBM industry strategy, communications, enablement, events, campaigns and social activities that engage customers, influencers and partners. For over 20 years, Patricia has been in the retail industry. Her career experience extends beyond IBM, including executive positions at Fujitsu ICL, Stores Automated Systems Inc. (SASI) and Lawson Software, among others.

Speaking in:

Tuesday Jan 17
12:45 - 1:15 PM
|
EXPO Hall, Room 3, Level 3
Hear how Staples used cognitive technology to create a digital "Easy Button," to enable business customers to order supplies in natural language using the IBM Watson platform.