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Minson Chen


Business Development Manager, Retail & Entertainment Vertical Business
Samsung Electronics America, Inc.
Minson Chen builds strategic partnerships to create new business opportunities for Samsung’s mobile b2b and digital signage business with current focus on digital transformation in retail & entertainment through Samsung’s emerging IoT and VR/AR platforms.   
He joined Samsung in 2013 and was charged with building the Smart Signage Platform (SSP/Tizen) software partner ecosystem & developer program, creating new business models to drive static to digital conversion, and launching solutions to deliver seamless cross-screen experiences for connected employees and customers. 
Prior to joining Samsung, he was EVP, Products & Marketing for retail marketing agency John Ryan, led his own digital signage startup as an entrepreneur, and advised Fortune 100 clients as a consultant at Deloitte and Publicis.Sapient. Minson earned an MBA from NYU’s Stern School of Business and graduated from Columbia University with a BS in engineering.

Speaking in:

Sunday Jan 15
1:15 - 1:55 PM
Hall E, Room 1E 16, Level 1

When technology is creatively and correctly blended into the store environment, it can be very impactful, allowing customer engagement to thrive in a whole new way. But where do you start, what approach do you use and what simple things can you... Read more