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Minson Chen

@SamsungUS
Minson
Chen

Business Development Manager, Retail & Entertainment Vertical Business
Samsung Electronics America, Inc.
@SamsungUS
Minson Chen builds strategic partnerships to create new business opportunities for Samsung’s mobile b2b and digital signage business with current focus on digital transformation in retail & entertainment through Samsung’s emerging IoT and VR/AR platforms.   
                                                
He joined Samsung in 2013 and was charged with building the Smart Signage Platform (SSP/Tizen) software partner ecosystem & developer program, creating new business models to drive static to digital conversion, and launching solutions to deliver seamless cross-screen experiences for connected employees and customers. 
 
Prior to joining Samsung, he was EVP, Products & Marketing for retail marketing agency John Ryan, led his own digital signage startup as an entrepreneur, and advised Fortune 100 clients as a consultant at Deloitte and Publicis.Sapient. Minson earned an MBA from NYU’s Stern School of Business and graduated from Columbia University with a BS in engineering.

Speaking in:

Sunday Jan 15
1:15 - 1:55 PM
|
Hall E, Room 1E 16, Level 1

When technology is creatively and correctly blended into the store environment, it can be very impactful, allowing customer engagement to thrive in a whole new way. But where do you start, what approach do you use and what simple things can you... Read more