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Mindy Heintskill

Mindy
Heintskill

VP, Loyalty and Personalized Marketing
Walgreens
Mindy Heintskill is the Vice President of Loyalty and Personalized Marketing for Walgreens. Mindy joined Walgreens in 2011 and is responsible for the Walgreens Balance Rewards loyalty program. As part of her role, Mindy leads insights sharing and collaboration with Walgreens’ suppliers, including the personalized marketing initiatives. Through her experience at Walgreens, dunnhumbyUSA, and Kimberly-Clark, Mindy has over 15 years of experience working with retailers and CPGs to leverage customer data to influence marketing and merchandising strategies. Mindy has an MBA in Marketing from University of Cincinnati.

Speaking in:

Tuesday Jan 17
1:15 - 2:00 PM
|
Hall E, Room 1E 14, Level 1

Walgreens has the largest loyalty program in the US with over 85 million active members actively engaged in Balance Rewards. This not only provides its members with value through promoted prices and points, but also provides Walgreens with an... Read more