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Melissa Davis

Melissa
Davis

Executive Vice President and General Manager
ShopStyle
Melissa Davis is the executive vice president and general manager of POPSUGAR INC’s ShopStyle, the leading fashion shopping search engine. Melissa is responsible for the site’s on-trend management as well as partnerships, and relationships with over 1,400 retailers. She also runs the ShopStyle Collective, ShopStyle’s affiliate marketing program, with more than 16,000 influencers.
 
Prior to ShopStyle, Melissa served as director of business development at CNNMoney.com, where she managed strategic partnerships for digital content distribution and headed new technology integrations with mobile and video. As senior manager of business development at The Knot, a life-stage media and ecommerce company, she focused on the company’s registry business unit. 
 
Melissa began her career as an IT specialist for IBM after earning a BBA in management information systems at The University of Texas at Austin. 
 
She currently resides in San Francisco with her husband and two children.

Speaking in:

Sunday Jan 15
10:45 - 11:30 AM
|
Hall E, Room 1E 16, Level 1

It’s no longer sufficient to rely solely on one’s own brand channels to convert consumers and inspire brand loyalty. Partnering with key influencers who serve an engaged audience has become an essential component of retail marketing... Read more