It was for a McKinsey project that Meaghan got to know Sephora’s business model well, and observed how the retailer had transformed the beauty industry. As an avid jewelry consumer (often lending it to friends), she noted a similar problem around overwhelming product choices, and a shared need for low risk trial and discovery in this fashion accessory category. Meaghan left McKinsey in 2011 to reimagine the ideal shopping experience, and incorporated Rocksbox in April 2012.
The D.C. native lives in San Francisco with her husband and baby boy. She’s doubled her team in the last year, and still gets just as excited reading customer thank you notes as she did in the early days when she was personally mailing Rocksbox Sets to members.