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Meaghan Rose

Meaghan
Rose

CEO and Founder
RocksBox
Before founding jewelry rental service Rocksbox, Meaghan Rose spent over 10 years studying the emotional and economic factors that go into consumer purchasing and decision-making behavior. She studied economics at George Mason and behavioral economics and consumer behavior at Wharton business school prior to her career in retail consulting. While working with CPG brands at global consulting firms Bain & Co. and McKinsey & Co., Meaghan experienced the retail industry up close and was fascinated by the intersection of consumer psychology and retail.

It was for a McKinsey project that Meaghan got to know Sephora’s business model well, and observed how the retailer had transformed the beauty industry. As an avid jewelry consumer (often lending it to friends), she noted a similar problem around overwhelming product choices, and a shared need for low risk trial and discovery in this fashion accessory category. Meaghan left McKinsey in 2011 to reimagine the ideal shopping experience, and incorporated Rocksbox in April 2012.

The D.C. native lives in San Francisco with her husband and baby boy. She’s doubled her team in the last year, and still gets just as excited reading customer thank you notes as she did in the early days when she was personally mailing Rocksbox Sets to members.

Speaking in:

Sunday Jan 15
2:15 - 2:55 PM
|
Hall A, Room 1A 10, Level 1

Millennials are quickly becoming the generation with the greatest purchasing power and their hyper connectivity is making the retail environment more complex. They expect the speed, convenience, experience and value of companies like Uber and... Read more