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Mark Evans


Digital Marketing Leader
Acumen and Action
Mark Evans is the principle of Acumen and Action, a management consulting practice. Mark brings 30 years of industry experience, including 10 in the fortune 500 running one of the largest multichannel publishing operations in the US. He has implemented multiple content management systems and has extensive background in digital marketing services. He is the author of 2 books and numerous articles and has been speaker at many conferences. Mark brings a customer obsessed, media agnostic point of view.

Speaking in:

Sunday Jan 15
10:30 - 11:00 AM
EXPO Hall, Room 2, Level 1
To thrive in today’s B2B2C marketplace, brands and retailers must collaborate along the content value chain to raise mind share, differentiate products and experiences, and turn visits into customers.