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Lori J Schafer


Executive Advisor, Global Retail
SAS Institute
Lori Schafer is an entrepreneur with nearly 30 years of experience in retail and consumer-packaged goods marketing, merchandising and technology. In addition to her position as Executive Advisor, Global Retail at SAS, Schafer consults with retailers and suppliers on their analytics and digital strategies in this rapidly changing world (e-commerce, social, mobile and cross-channel).

She co-authored the best-seller Branded! How Retailers Engage Consumers With Social Media and Mobility.

Speaking in:

Monday Jan 16
4:00 - 4:45 PM
EXPO Hall, Room 3, Level 3
Join Macy’s, Inc. and 1-800-FLOWERS.COM to hear how they are using analytics throughout their omnichannel processes to continually improve customer experience while growing sales and profitability.