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Lee Peterson

Lee
Peterson

EVP, Brand, Strategy and Design
WD Partners
Lee has more than 30 years of collective experience as a retailer, a strategist and as a leader in brand and design. He brings an innovative approach to strategic assessment and brand development by understanding cultural trends, consumer demographics, and buying behavior across multiple industries. Lee offers a well rounded and informed approach to designing customer focused retail and restaurant experience, and believes stores must perform for the retailers, as well as the consumers. Lee’s list of globally recognized clients include: Eddie Bauer, Samsung, CVS, New Balance, Luxottica and Walmart. At WD Partners, he leads a group of creatives working on branded experiences for Best Buy, Gatorade, PepsiCo., Whole Foods, Stop & Shop, 7Eleven, Yum! Brands, Benihana, The Home Depot, Media Market in Spain, and Emart in Korea. He has been quoted and featured in The Washington Post, Fast Company, RetailWire, Bloomberg, Forbes and The New York Times, as well as key trade magazines such as Brandweek, Chain Leader, QSR Magazine, Restaurants & Institutions, Nation’s Restaurant News, and Chain Store Age.

Speaking in:

Monday Jan 16
12:15 - 1:00 PM
|
EXPO Hall, EXPO Stage, Level 1

Repeats Tuesday, January 17 from 12:15 - 1:00PM.

Meet the Digital Native Audience (DNA) -- the first generation of shoppers in history for whom experience, facilitated by technology, has always been a fact of... Read more

Tuesday Jan 17
12:15 - 1:00 PM
|
EXPO Hall, EXPO Stage, Level 1

Meet the Digital Native Audience (DNA) -- the first generation of shoppers in history for whom experience, facilitated by technology, has always been a fact of life. The DNA’s worldview -- individualistic, yet always digitally connected and... Read more