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Lauren Haydel


CEO and T-Shirt Folder
Fleurty Girl
Lauren Haydel is the woman behind the New Orleans brand, Fleurty Girl. Her personal story and "you-can-do-it spirit" has continued to motivate and inspire people. In May 2009, this single mother of three took her income tax refund check and invested all of it into her own idea, Fleurty Girl, a unique New Orleans collection of tees and apparel. Within a month, Lauren sold out of her initial inventory and continued to do so every time she came out with more items. Locals fell in love with the brand and tourists sought it out as well. Lauren opened her first shop six months later and today has five locations around New Orleans and turned her $2,000 tax refund check into a multi-million dollar retail business.

Speaking in:

Sunday Jan 15
10:45 - 11:30 AM
Hall E, Room 1E 14, Level 1

Passion, personality and place are evolving as creative catalysts to revive the in-store experience. Stop the steady diet of markdowns and join the ranks of retailers who have found better solutions to drive traffic and maintain margins. Three... Read more