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JuE Wong


Elizabeth Arden
JuE Wong is President of the Elizabeth Arden brand. In this role, Ms Wong is responsible for the global strategy, brand equity, innovation pipeline and entire spectrum of go-to-market brand activities for the Elizabeth Arden brand portfolio. She is also responsible for commercial execution in the US market.

Ms Wong is a seasoned global executive within the beauty industry with specific expertise in developing and growing prestige skincare brands that are based on highly efficacious performance. Prior to joining Elizabeth Arden in 2015, she was the CEO of StriVectin and Astral Brands, and held several leadership positions for brands including Perricone MD and Murad. She began her career as a commodities trader at Cargill, and also worked for PepsiCo and Dial Corp.

Ms Wong is an honours graduate of the Australian National University (ANU) and was an exchange scholar at the University of California, Los Angeles. In 2004, she was a nominee for the Wall Street Journal’s Top 50 Women to Watch, and in 2011 she was an honouree at the 6th Annual Who’s Who in Asian American Communities. Ms Wong was a finalist for the 2012 Ernst & Young Entrepreneur of the Year Award and in 2013 was recognised as one of the Top 50 Asian Americans in Business. In 2014, she was awarded International Alumnus of the Year by her alma mater, ANU and was the Stevie Gold Award winner for Female Executive of the Year.

Speaking in:

Sunday Jan 15
1:15 - 1:55 PM
Hall A, Room 1A 10, Level 1
With the world increasingly becoming a single marketplace and players continuing to operate beyond geographical boundaries, there is still a desire among consumers to “keep it local.” From baby boomers to millennials, every generation... Read more