You are here

Jodie Fox


Co-Founder and Chief Creative Officer
Shoes of Prey
Jodie Fox is the Co-founder and Chief Creative Officer at - the world's first website where women can design their own shoes. Started in 2009, Shoes of Prey broke even at two months, hit multi-million-dollar revenue in under two years and today is a global multimillion dollar enterprise, with stores in David Jones, Nordstrom and $24.6 Million USD in funding to date.

Jodie’s creativity and passion is directed into the Shoes of Prey product, culture, branding and communications. In 2013, Shoes of Prey won the World Retail Award for the World’s Best store design for its first store against Karl Lagerfeld, Puma and others. Jodie is Telstra's 2011 business woman of the year for private and corporate, one of the top 30 most influential women in Australian retail 2014, one of the top 10 Australian female entrepreneurs for 2014, Elle Fashion Award Fashion Innovator for 2015 and Griffith University's Outstanding Business Alumni for 2015.

Jodie Fox is a banking and finance lawyer by trade who explored the world of advertising before starting her own businesses. She has almost always followed her heart and has never made a decision purely based on money - Instead she is driven by the desire to live a full life of doing what moves her.

Speaking in:

Sunday Jan 15
3:15 - 4:00 PM
North Hall, Level 2

Two sides of a coin can support the same mission - giving customers what they truly want. On one side, new technology creates an online environment that drives experience by enabling consumers to customize products with exact details to fit their... Read more