Jodie’s creativity and passion is directed into the Shoes of Prey product, culture, branding and communications. In 2013, Shoes of Prey won the World Retail Award for the World’s Best store design for its first store against Karl Lagerfeld, Puma and others. Jodie is Telstra's 2011 business woman of the year for private and corporate, one of the top 30 most influential women in Australian retail 2014, one of the top 10 Australian female entrepreneurs for 2014, Elle Fashion Award Fashion Innovator for 2015 and Griffith University's Outstanding Business Alumni for 2015.
Jodie Fox is a banking and finance lawyer by trade who explored the world of advertising before starting her own businesses. She has almost always followed her heart and has never made a decision purely based on money - Instead she is driven by the desire to live a full life of doing what moves her.