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Jeff Rosenfeld

Jeff
Rosenfeld

VP, Customer Insight and Analytics
The Neiman Marcus Group
Jeff Rosenfeld is the Vice President of Customer Insight and Analytics for The Neiman Marcus Group. He brings over 16 years of industry experience in analytics. He is responsible for personalization, advanced analytics, big data, statistical modeling, media mix attribution, experimental design, market research, customer insight, and business intelligence. This includes support for the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, and CUSP brands across all purchase channels. Jeff got his MBA from Emory University with a focus in decision sciences, and a bachelor's degree in Anthropology from Brandeis University.

Speaking in:

Monday Jan 16
1:15 - 2:00 PM
|
Hall D, Special Events Hall, Level 1

Data has quickly become the most powerful tool in today's marketing world. As social media and other digital platforms proliferate, purchase intent analytics help marketers target consumers and contextualize offers in real time. Learn how... Read more