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James Wright


Senior Partner
For over 20 years, James has brought innovation and “experience thinking” to the world’s leading brands. His expertise lies in combining historical precedent with creative intuition to identify opportunities a brand can innovate in unexpected ways and create deeper emotional connections.

As a senior partner in Lippincott’s experience innovation practice, James leads a broad range of projects, from developing omni-channel retail strategies to future vision mapping.  Recent initiatives include the customer experience strategy and implementation for Estée Lauder’s freestanding store initiative in China and the inside-out transformation of Walmart from a cheap goods discounter to a business that embodied the essence of “Save Money. Live Better.” Other notable clients include Coty, Chevron, Family Dollar, Hershey’s, Kiehl’s, Lowe’s, McDonalds, Nissan, Sam’s Club and Xfinity.

James is a frequent speaker on the topic of experience design and facilitator of ideation workshops for executives across industries. He holds a B.A. in design and minor in industrial management from Carnegie Mellon University and is a Harley Davidson enthusiast.

Speaking in:

Tuesday Jan 17
1:15 - 2:00 PM
EXPO Hall, EXPO Stage, Level 1

As humans and even businesses, we place a lot of emphasis on interactions. But is this the most effective way to design experiences people love? After rigorous studies of the idea of happiness -- from psychology to philosophy, cognitive... Read more