As a senior partner in Lippincott’s experience innovation practice, James leads a broad range of projects, from developing omni-channel retail strategies to future vision mapping. Recent initiatives include the customer experience strategy and implementation for Estée Lauder’s freestanding store initiative in China and the inside-out transformation of Walmart from a cheap goods discounter to a business that embodied the essence of “Save Money. Live Better.” Other notable clients include Coty, Chevron, Family Dollar, Hershey’s, Kiehl’s, Lowe’s, McDonalds, Nissan, Sam’s Club and Xfinity.
James is a frequent speaker on the topic of experience design and facilitator of ideation workshops for executives across industries. He holds a B.A. in design and minor in industrial management from Carnegie Mellon University and is a Harley Davidson enthusiast.