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James Wright

@lippincottbrand
James
Wright

Senior Partner
Lippincott
@lippincottbrand
For over 20 years, James has brought innovation and “experience thinking” to the world’s leading brands. His expertise lies in combining historical precedent with creative intuition to identify opportunities a brand can innovate in unexpected ways and create deeper emotional connections.

As a senior partner in Lippincott’s experience innovation practice, James leads a broad range of projects, from developing omni-channel retail strategies to future vision mapping.  Recent initiatives include the customer experience strategy and implementation for Estée Lauder’s freestanding store initiative in China and the inside-out transformation of Walmart from a cheap goods discounter to a business that embodied the essence of “Save Money. Live Better.” Other notable clients include Coty, Chevron, Family Dollar, Hershey’s, Kiehl’s, Lowe’s, McDonalds, Nissan, Sam’s Club and Xfinity.

James is a frequent speaker on the topic of experience design and facilitator of ideation workshops for executives across industries. He holds a B.A. in design and minor in industrial management from Carnegie Mellon University and is a Harley Davidson enthusiast.

Speaking in:

Tuesday Jan 17
1:15 - 2:00 PM
|
EXPO Hall, EXPO Stage, Level 1

As humans and even businesses, we place a lot of emphasis on interactions. But is this the most effective way to design experiences people love? After rigorous studies of the idea of happiness -- from psychology to philosophy, cognitive... Read more