You are here

Ilkka Alarotu


Senior Vice President
S Group
Ilkka is one of the leading retail professionals in Finland. He is responsible for S Group`s Retail business, that consists of grocery and non-food trade, consumer goods trade and DIY.

Ilkka joined S Group and chain management 1995. Since then he has been responsible for several category groups as and held several positions as Category Director. In early 1990’s Ilkka was a researcher at the Helsinki Research Institute for Business Administration and an author of two publications in the area of grocery and non-food business. He holds a Masters of Science degree in Business Administration (Marketing). Ilkka is a chairman or a member of several national committees at the Finnish Grocery Trade Association. He is also a chairman of Finnish Organic Food Association.

S Group consists of 20 independent regional enterprises and SOK Corporation. S Group is a 100% Finnish group of companies and the annual turnover of S Group is 11.9 Billion USD. Today S Group operates in many different sectors of retail: Food and Consumer Goods, Department Stores, Petrol Stations, Hotels and Restaurants as well DIY. Next to this offering, S Bank provides banking services. Next to Finland S Group operates also in Russia and in the Baltic states.

Speaking in:

Monday Jan 16
2:30 - 3:00 PM
Hall E, Room 1E 14, Level 1

When done right, content marketing is an effective way to build authentic, loyal brand relationships that drive value for both the customer and the retailer. But how can retailers use stories to sell in a way that adds value to the consumer,... Read more