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Graeme McVie


VP and GM
As VP & GM of Business Development for Precima, a leading retail analytics solution provider, Graeme leads the customer-centric merchandising, marketing and loyalty business development efforts across North America. Drawing on over two decades experience, Graeme has a proven track record of helping retailer and manufacturer clients drive improved sales and profits through insight-driven, customer-centric strategies and solutions.

Speaking in:

Monday Jan 16
11:30 - 12:30 PM
Hall A, Room 1A 06, Level 1

A customer-centric strategy helps retailers deliver personalized prices & promotions to customers. Retailers can't win on just price alone. Learn how US Foods realized the promise of personalization.