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Garrett van Ryzin

van Ryzin

Head of Marketplace Optimization Advanced Development
Garrett van Ryzin is the Paul M. Montrone Professor of Decision, Risk and Operations at the Columbia University Graduate School of Business. His research focuses on demand forecasting, consumer choice models, structural demand estimation, and algorithmic pricing. He has extensive consulting experience in pricing analytics with leading firms in established industries (airlines, hotels, media, retail, manufacturing) as well as technology startups. Since 2015, he has been Head of Marketplace Optimization Advanced Development at Uber. He is coauthor of the leading scientific book on revenue management, The Theory and Practice of Revenue Management, which won the 2005 Lanchester prize for best published work in operations research. He is an INFORMS and MSOM Fellow. Garrett received the B.S.E.E. degree from Columbia University, and the degrees of S.M. in Electrical Engineering and Computer Science and Ph.D. in Operations Research from MIT.

Speaking in:

Sunday Jan 15
2:15 - 2:55 PM
Hall E, Room 1E 14, Level 1

Gone are the days when retailers and brands spoke to the customer. Now, all conversations must be dynamic and interactive as shoppers want to feel known – and valued.
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