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Erika Serow


President and U.S. CEO
Sweaty Betty
Ms. Serow served as the Retail Practice Leader for the Americas region for Bain & Company since 2013, and, in that capacity, also served on the Americas leadership team of Bain. Ms. Serow joined Bain in 1995 and worked in Bain’s Boston, London, Sydney, and Milan offices, in addition to New York, where she has been based since 2001.

During her tenure at Bain, Ms. Serow advised senior executives across the retail spectrum, with a focus on the apparel sector. She worked with companies of all sizes – from large international companies to smaller, founder-led growth brands – and helped multiple clients develop and launch new brands.

Ms. Serow is quoted frequently in the press and has coauthored a number of retail articles and studies, including Bain’s Retail Holiday Newsletter since 2013, and “Why She Shops: The 2010 Fashion and Beauty Study” with Vogue Magazine. She also served as knowledge partner for the “Fashion.NYC.2020” study with the New York City Economic Development Corporation, which examined the challenges facing the New York fashion industry over the coming decade and identified initiatives to address those issues. She was recognized by Consulting Magazine as one of the industry’s top women in 2009.

Ms. Serow earned an MBA from the Stanford University Graduate School of Business and a bachelor’s degree from Duke University.

Speaking in:

Sunday Jan 15
2:15 - 2:55 PM
Hall E, Room 1E 16, Level 1

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