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Darren Williams


International Director
T2 Tea
T2 launched in Australia in 1996, where it now has an iconic and loyal following. Darren is charged with rolling out the retailer across the UK, USA and mainland Europe.

Darren has spent his entire career in the Retail Industry, having joined the once mighty Radio Rentals chain as a Christmas temp at the age of 17, he worked his way through their internal development program becoming their youngest store manager, in a 700 store estate, at the age of 19. Darren then moved on to Fashion retail for many years, followed by the launch of Orange Retail, where he quickly progressed to his first Area Management role and spent 5 very happy years.

Darren has experience across multiple genre of the Retail industry, including leading the Argos business in London, and heading up the expansion of the Hotel Chocolat Retail business between 2009-2014.
He is committed to delivering world class levels of Customer engagement in any business he works in, and has played a key or lead role in many progressive service success stories. He is known for his straight talking Customer Centric approach, and is unashamedly passionate about the Retail industry, both as a provider and a consumer.

Darren is a passionate supporter of the Retail Trust, the Charity for people in Retail, and is currently Chairman of their annual fundraiser for the 2017 event. He also works with Retail Week Live as part of their advisory board.

Speaking in:

Sunday Jan 15
10:45 - 11:30 AM
Hall D, Special Events Hall, Level 1
So you’re moving towards maturity in your home market. What next? As every retailer embarking on the international journey knows, taking a successful domestic brand into new territories brings a raft of new challenges and decisions.
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