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Daniel Armstrong


Business Manager, UK & International Growth
Daniel is responsible for delivering new B2B opportunities for Waitrose. Internationally, Waitrose has built a successful export business over 18 years, now exporting to 58 territories and with 8 shops in the UAE. A Mandarin speaker, Daniel has recently led the launch of Waitrose in China on Alibaba's Tmall Global platform, which is the first time Waitrose has entered a new market through ecommerce channels.

Daniel has worked across a number of areas in his time with Waitrose, including B2B, ecommerce and retail operations. Prior to this he also worked for B&Q in retail operations, and has a degree in Chinese & Law from the School of Oriental & African Studies, University of London.

Speaking in:

Tuesday Jan 17
2:30 - 3:00 PM
Hall E, Room 1E 07, Level 1

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