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Colin Watts


Chief Executive Officer and Chief Health Enthusiast
The Vitamin Shoppe
Colin Watts was named Chief Executive Officer of the Vitamin Shoppe in April 2015. In this role, Mr. Watts is responsible for driving the overall strategy of the company. Since joining the company, he has embarked on a major reinvention, including:

•Growth in Private Brands
•Digital transformation of customer experience
•Radical new store design with many new, innovative features
•Upgrade of Customer Loyalty program and overall CRM strategy

Throughout his career, Mr. Watts has held senior leadership positions at multiple leading consumer and healthcare companies in the United States and internationally. He joined the Vitamin Shoppe from Weight Watchers International, where he most recently served as President, Weight Watchers Health Solutions.

Prior to Weight Watchers, Mr. Watts served as Chief Innovation Officer, Walgreens, where he led the company’s Corporate Innovation division. He has also held senior leadership positions at Campbell Soup Company, and was Worldwide President, McNeil Consumer Healthcare and Worldwide President, McNeil Nutritionals, part of the Johnson & Johnson family of companies.

Mr. Watts holds a Bachelor of Arts from Brown University, a Masters in International Relations from the University of Pennsylvania and a Masters in Business Administration from the Wharton School of Business at the University of Pennsylvania.

Speaking in:

Sunday Jan 15
9:30 - 10:15 AM
North Hall, Level 2

The old saying, “the customer is king,” rings truer than ever. In a recent field research project on the in-store experience by Deloitte, findings reveal that the retailers who are winning are those who differentiate on customer... Read more