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Chris Wong


VP, Strategy and Ecosystem
IBM Global Consumer Industry
Chris has a diverse background helping both IBM and our clients transform businesses and create successful products. He has demonstrated success in building global businesses through the creation and execution of effective business strategies. He excels at understanding the needs of customers and markets and in turn translating those needs into successful products and offerings. Today Chris leads strategy for IBM’s Global Consumer Industry where he and his team are responsible for setting the direction and solutions for IBM’s clients in the retail and consumer packaged goods industries.

Chris has a 20+ years of experience from Sale and Product Management to leading corporate transformations. Most recently he was the Vice President of IBM’s Marketing technology solutions where he led a team of professionals who innovated and delivered an industry-leading portfolio marketing and analytics software solutions to helps IBM’s clients deliver personalized meaningful engagements with their customers. He also led the IBM internal deployment of marketing technology including the world’s largest B2B deployment of campaign automation and data systems.

Chris and his wife have three children and reside in Ridgefield, Connecticut. He and his family have an active lifestyle and enjoy skiing, golf, scuba diving, and global travel.

Speaking in:

Monday Jan 16
2:30 - 3:00 PM
Hall E, Room 1E 16, Level 1

Here’s an interesting retail fact: 67 percent of the post-millennial, “Generation Z” population prefers to make purchases in a physical store most of the time. Since this generation holds an estimated $44 billion in buying power... Read more