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Bill Crayton


VP, Merchandising
Lifeway Christian Stores
Bill has vast wholesale, retail and omni-channel experience gained from working at retailers like Payless ShoeSource, County Seat Stores, Mervyns, Cracker Barrel and multiple companies as a Partner with Columbus Consulting International.

His specialties include merchandise, assortment and financial planning, allocation and replenishment, buying, retail operations, technology, visual merchandising, organizational development, pricing, liquidation, vendor and brand management, and recruiting. Bill has significant experience implementing multiple retail and wholesale solutions across a wide variety of retail solutions.

Speaking in:

Tuesday Jan 17
1:30 - 2:30 PM
EXPO Hall, Room 1, Level 1

Learn how two customer-centric omni-channel retailers have revolutionized their inventory optimization by leveraging data throughout their supply chains, ultimately improving both sales and profit.