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Barbara Thau

@bthau
Barbara
Thau

Contributing Writer
Forbes
@bthau
Barbara has been a business journalist specializing in the retail industry for over a decade, covering consumer news, company profiles and industry analysis pieces, as well as the intersection of business news and shopping, fashion and social trends. She was the retail and consumer reporter for AOL Huffington Post Media Group’s DailyFinance, the business and personal finance site, served as a contributing retail reporter for CNBC.com, and wrote for the Your Money section of The New York Daily News. Prior to that, Barbara was the longtime senior retail editor for Home Furnishings News magazine, then a Fairchild/Conde Nast publication.

Speaking in:

Monday Jan 16
1:15 - 2:00 PM
|
Hall D, Special Events Hall, Level 1

Data has quickly become the most powerful tool in today's marketing world. As social media and other digital platforms proliferate, purchase intent analytics help marketers target consumers and contextualize offers in real time. Learn how... Read more