Vice President of Grupo Boticário Board
Grupo Boticário
Entrepreneur, businessman, shareholder and vice-president of Grupo Boticario’s Board after the organizational restructuring of the company. Since then, he has become even more responsible for the future of the business, establishing long-term strategies and getting closer to retail, consumers and business partners. In addition, he aims to ensure actions that generate a positive impact on society.
Sunday Jan 10
10:45am - 11:15am
Physical stores continue to evolve, expanding their role and relevance. The ability to win over and engage customers and communities, enhance product experiences, and integrate hub functions in logistics, services, and media is driving retail innovation processes. AI challenges the store in its precision in assortment, inventory, pricing, and operation, and in the personalization of the customer experience. Learn from the experience of Wegmans and Boticario Group, two companies that have been innovating and expanding their store base.
