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Amanda Hesser

Amanda
Hesser

Co-Founder and CEO
Food52
Amanda Hesser is CEO of the website Food52, which she co-founded with Merrill Stubbs in 2009. Food52 was named Publication of the Year by the James Beard Foundation in 2012 and Best Culinary Website by the International Association of Culinary Professionals the last three years. From 1997 to 2008, she was a Reporter and Food Editor at The New York Times. Ms. Hesser is the author of Cooking for Mr. Latte: A Food Lover’s Courtship, with Recipes and The Cook and the Gardener and the co-author of two Food52 cookbooks. Her The Essential New York Times Cookbook was a New York Times Bestseller. Ms. Hesser has been named one of the 50 most influential women in food by Gourmet, played herself in the Nora Ephron film, Julie & Julia, created the Twitter app Plodt, and was recently appointed by President Obama to the Commission on White House Fellowships.

Speaking in:

Monday Jan 16
2:30 - 3:00 PM
|
Hall E, Room 1E 14, Level 1

When done right, content marketing is an effective way to build authentic, loyal brand relationships that drive value for both the customer and the retailer. But how can retailers use stories to sell in a way that adds value to the consumer,... Read more