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Alex Sinclair


Global Creative Director
Alex Sinclair is Global Creative Director at IBM iX where she leads editorial for its Cognitive Mobility practice. Alex honed her skills as a journalist, reporter, and content creator through strategic writing and design projects, ranging from The South China Morning Post and Yomiuri Shimbun to Parents Magazine, Cosmopolitan, and People Magazine, to American Express, New York University, Boston Scientific, and Philips Healthcare. Her passion is finding new ways to use the tools of technology, business, design and narrative to enhance the 1440 minutes of choices we face every day as connected humans. Born and raised in London, she moved recently from NYC to Evanston, IL.

Speaking in:

Monday Jan 16
1:15 - 2:00 PM
Hall A, Room 1A 10, Level 1

Your customers are at the wheel of their connected cars at least 46 minutes a day--shopping, dining, and increasingly living life on the go. Cognitive mobility transforms those rituals and replaces the one-way messaging of radio and outdoor/... Read more