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Alberto Serrentino


Founding Partner
Varese Retail
Alberto Serrentino, founder of Varese Retail, has over 30 years of experience in the retail and consumption industries. As a consultant he led over 100 projects, advising several leading Brazilian and international retail organizations. Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.

As an international speaker, he has made over 300 presentations, including 8 editions of the National Retail Federation’s Annual Convention. He served as an invited professor at the Fundação Getúlio Vargas business school and is a board member of the Brazilian Retail Consumption Society (SBVC).

Speaking in:

Sunday Jan 15
10:45 - 11:30 AM
Hall D, Special Events Hall, Level 1
So you’re moving towards maturity in your home market. What next? As every retailer embarking on the international journey knows, taking a successful domestic brand into new territories brings a raft of new challenges and decisions.
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