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Abigail Posner

Abigail
Posner

Head of Strategic Planning, The Zoo
Google
Abigail Posner – A Thought Leader on Culture, Creativity and the Internet. She is Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands. Abby's role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. While at Google, she launched an industry-first thought leadership series on human beings emotional relationships with the digital space: Humanizing Digital. Abigail is a popular global speaker for Google, SXSW and the Harry Walker Agency.

Abigail shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to the retail culture, product development, branding and marketing.  Her quest is to spark novel thinking and lead people to take action. At Google, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts.

Speaking in:

Sunday Jan 15
10:45 - 11:30 AM
|
Hall E, Room 1E 16, Level 1

It’s no longer sufficient to rely solely on one’s own brand channels to convert consumers and inspire brand loyalty. Partnering with key influencers who serve an engaged audience has become an essential component of retail marketing... Read more