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Your Secret Weapon: Making Retail With Personality

Sunday, January 15
EXPO Hall, EXPO Stage, Level 1
Your Secret Weapon: Making Retail With Personality

The Small Business Experience is free to Retailers.  View the entire program.

Throughout its history, the key to retail success has been, “product, product, product.” Get ready to change your thinking and join researcher and author Pam Danziger as she breaks down the new retailing experience based on “people, people, people.” Then see how lifestyle brand, Beekman 1802, has personalized the shopping experience -- from the products to the people approach -- and learn why success in retail today is less about WHAT you sell and more about HOW you sell it.

Learn to:

  • Make the shopping experience unique and personal for the customer.
  • Identify a way to select and merchandise products that deliver a personalized experience.
  • Create a unique personality of the owner and the store into the community and to the customers.
President, CTO and Co-Founder
Unity Marketing
Beekman 1802