Here’s an interesting retail fact: 67 percent of the post-millennial, “Generation Z” population prefers to make purchases in a physical store most of the time. Since this generation holds an estimated $44 billion in buying power, that’s something retailers should be considering now. Join IBM’s Chris Wong and a retail panelist to get an exclusive first-look at a new groundbreaking, in-depth research study on Gen Z. This session will define Gen Z and its key characteristics, as well as provide examples from retailers on how they are beginning to connect, engage and reach this unique generation.
- Identify Gen Z traits and trends.
- Connect in a meaningful way to this generation.
- Get your brand prepared to tap this consumer market now.