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Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

Monday, January 16
2:30pm
–3:00pm
Hall E, Room 1E 16, Level 1
Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

Here’s an interesting retail fact: 67 percent of the post-millennial, “Generation Z” population prefers to make purchases in a physical store most of the time. Since this generation holds an estimated $44 billion in buying power, that’s something retailers should be considering now. Join IBM’s Chris Wong and a retail panelist to get an exclusive first-look at a new groundbreaking, in-depth research study on Gen Z. This session will define Gen Z and its key characteristics, as well as provide examples from retailers on how they are beginning to connect, engage and reach this unique generation.

Learn to:

  • Identify Gen Z traits and trends.
  • Connect in a meaningful way to this generation.
  • Get your brand prepared to tap this consumer market now.
SVP, Marketing, E-Commerce and Distribution
Helzberg Diamonds
SVP, Marketing, eCommerce, and Corporate Development
Abercrombie and Fitch
VP, Strategy and Ecosystem
IBM Global Consumer Industry
@FightOn_CWong