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Undying Brand Engagement in an Age of Continuous Disruption and Reinvention - A Fireside Chat With Sir Richard Branson

Monday, January 16
9:00am
–10:00am
North Hall, Level 2
Undying Brand Engagement in an Age of Continuous Disruption and Reinvention - A Fireside Chat With Sir Richard Branson

How do we build and sustain a loyal brand following in current turbulent times? Sir Richard Branson, the iconic founder of the Virgin brand, has built an empire synonymous with creative disruption. Beginning with a then small mail order company that morphed into the independent label Virgin Records, Sir Richard explored possibilities that others wouldn’t, successfully taking on well-established and much better funded industry stalwarts like EMI and British Airways. He has employed an often-counterintuitive business savvy to build brands that consumers can’t help but love, starting more than 400 branded enterprises. In this fireside chat with The Container Store Co-Founder and Chairman Kip Tindell, Sir Richard will share his insights on inspiring deep brand affinity, fostering business agility, and keeping his finger on the pulse of innovation and disruption more than 40 years after Virgin’s founding. Join us and hear key leadership lessons learned from notably the most followed person on LinkedIn and who has gone on to grow successful businesses in multiple industry sectors. Be sure to follow him on twitter @richardbranson and read his blog on virgin.com.

#BransonChat

Founder
Virgin Group
@richardbranson
Chairman, National Retail Federation
Co-Founder and Chairman, The Container Store
@ContainerStore