When done right, content marketing is an effective way to build authentic, loyal brand relationships that drive value for both the customer and the retailer. But how can retailers use stories to sell in a way that adds value to the consumer, without draining resources? In this session, companies that are bringing content and commerce together in new and innovative ways will share their experience for getting the balance right. They will also explain how retailers can develop a unique brand of “storyselling” that capitalizes on the best of both worlds.
- Identify and invest in content that will increase customer lifetime value.
- Create stories that are authentic but with tangible commercial outcomes.
- Blend the best aspects of content and commerce.