It’s no longer sufficient to rely solely on one’s own brand channels to convert consumers and inspire brand loyalty. Partnering with key influencers who serve an engaged audience has become an essential component of retail marketing worldwide. Such collaborations extend brand reach, project authenticity and leverage the popularity of the influencers’ social channels.
In this session, we’ll discuss the pros and cons of these relationships and the importance of "being human" and authentic.
- Identify the right influencers.
- Understand the importance of “being human” and authentic.
- Build effective programs.
- Identify benchmarks and measure impact.