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Social and the Art of the Influencer

Sunday, January 15
10:45am
–11:30am
Hall E, Room 1E 16, Level 1
Social and the Art of the Influencer

It’s no longer sufficient to rely solely on one’s own brand channels to convert consumers and inspire brand loyalty. Partnering with key influencers who serve an engaged audience has become an essential component of retail marketing worldwide. Such collaborations extend brand reach, project authenticity and leverage the popularity of the influencers’ social channels.
 
In this session, we’ll discuss the pros and cons of these relationships and the importance of "being human" and authentic.
 
Learn to:

  • Identify the right influencers.
  • Understand the importance of “being human” and authentic.
  • Build effective programs.
  • Identify benchmarks and measure impact.

And don't miss Abigail Posner's Podcasts at Retail's BIG Show on Sunday, 9:30am-11:30am and 1:30pm-3:30pm in the NRF Innovation Lab, River Pavilion, Level 4.

Former SVP, Communities and Executive Director, Shop.org
Transformational Business Strategies
@VMCantrell
Executive Vice President and General Manager
ShopStyle
@MelissaMia
Head of Strategic Planning, The Zoo
Google
@Aposner