Convenience is rapidly becoming consumers’ most important currency, which is fundamentally impacting the retail organization. As frontrunners in the fast-paced fuel industry, Shell is innovating its offering around this need for speed to satisfy its customers’ requirements beyond filling up with fuel. Join Carolyn Yapp, Shell’s GM, Global Customer Marketing Insights & Payment/Loyalty Programs, for a masterclass in revolutionizing convenience retail. Carolyn will outline why market dynamics are steering Shell towards new retail opportunities, and how the company’s acute focus on the customer is central to this strategy. She will also share Shell’s innovative strategies for engaging customers, and how deep data analysis is fuelling the organizational priorities that underpin great customer experiences.
- Overcome challenging market conditions by understanding new consumer behavior patterns.
- Give customers greater convenience through data insights into what they really want.
- Bring data, technology and organization together to create a seamless customer journey.