Today's mobile-first society has fundamentally shifted consumer behavior. People have more choices than ever before for where to discover and purchase products and services. In this session, Katherine Shappley, Facebook’s North America Director of Small Business, will explain how mobile has changed the consumer journey and omni-channel shopping experience. She will also share how Facebook is uniquely positioned to help retail brands understand consumer behavior, drive sales, and measure results.
- Explore consumer behavior and the media landscape in a mobile-first world
- Identify and leverage cross-device signals to measure the path to purchase
- Build creative that sells