Passion, personality and place are evolving as creative catalysts to revive the in-store experience. Stop the steady diet of markdowns and join the ranks of retailers who have found better solutions to drive traffic and maintain margins. Three retail leaders will examine how they have built their brand relationship with consumers: Matey Erdos illustrates how Sundance conveys Robert Redford's passion for celebrating artists and craftspersons, David Levin of DXL offers a perspective on place in an all-inclusive superstore concept, and Fleurty Girl's Lauren Haydel delivers personality with her grassroots efforts to celebrate all things New Orleans.
- Break the discounting cycle and enhance the in-store experience with passion, personality and place.
- Integrate the 3 P's into your brand DNA to become a category innovator.
- Evolve loyalty by successfully building better customer relationships.