First, there was e-commerce. Then, there was global domination. Now, there’s community retail.
This third wave of globalization is challenging retailers to grow their international footprint at the same time as creating local customer relationships.
In this session, two leaders in the community retail movement will share their secrets for engaging shoppers through relevant local initiatives.
Premium fitness fashion brand, Sweaty Betty, will discuss how it is using live in-store fitness events to grow its brand DNA. Meanwhile, Hammerson PLC – owners of 21 shopping centres across Europe – will look at the growing ‘shoppertainment’ trend, and how it is blending retail, leisure and digital to add customer value.
- Break out of the “one-size-fits-all” retail experience.
- Strike a global/local balance while expanding internationally.
- Build community retail offers that pay off for consumers and retailers.