When technology is creatively and correctly blended into the store environment, it can be very impactful, allowing customer engagement to thrive in a whole new way. But where do you start, what approach do you use and what simple things can you do quickly? Strategy always trumps gizmos and not all shiny new technology is created equal. Speakers from Samsung, WithMe and EY will share how they created the right balance to engage, personalize and bridge the gap between experience and convenience to enhance the in-store experience. They will show how in-store technology done right, can help attract more customers, increase loyalty and further company dividends.
- Establish trust with customers through transparency and understanding needs -- when I want it, the way I want it.
- Find the right balance between digital and physical.
- Use technology to create personalized customer engagement.
Presented by the Retail Design Institute.