Small and independent retailers have a distinct advantage over chain stores when it comes to creating personal relationships with customers. After all, retailing was founded on human connections that began with the neighborhood store. Join best-selling author and veteran customer retention expert Richard Shapiro as he provides easy-to-implement recommendations and innovative tools. For retailers, now is the time to change the paradigm of just generating sales for today to also strategizing how retailers can get the customer back in the store tomorrow. Treating staff as a strategic weapon instead of a cost of doing business, requires new and innovative tools that will generate personal relationships.
- Understand that associates can make or break the retail experience.
- Develop proven ways to generate repeat business.
- Know your customer as well as your inventory.