The pressure is on. The social media pressure that is. Social media has transformed the retail market, allowing customers to immediately share their experiences. Brands have no choice but to listen and respond. The flip side is that social media provides an enormous amount of digital information that companies can mine and use to make better business decisions. In this session you'll learn how Sleep Number is leveraging advanced social media analytics to solidify their brand positioning, enhance their customer experience, and turn big data into strategic action plans.
- Measure, analyze and interpret social media.
- Mine social media to understand customer sentiment and valuable knowledge.
- Inform and even supercharge your business plans and brand.