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How Data Will Replace Discounting: Lessons From Uber, Point 93 and Orchard Mile

Sunday, January 15
2:15pm
–2:55pm
Hall E, Room 1E 14, Level 1
How Data Will Replace Discounting: Lessons From Uber, Point 93 and Orchard Mile

Gone are the days when retailers and brands spoke to the customer. Now, all conversations must be dynamic and interactive as shoppers want to feel known – and valued.
    
Join Uber, Point 93 and Orchard Mile for a panel discussion on the new climate of dynamic markets and communications. Drawing on their own experience, our experts will analyze the role of personalizing shopper experiences, optimizing revenue strategies, improving merchandising decisions and increasing loyalty.
    
They will also look at how this data-driven dialogue can end discounting, paving the way for a more relevant shopping experience.

Learn to:

  • End discounting by understanding your customers, what they want,  how long they are willing to wait, and what they are willing to pay.
  • Leverage shopper data to personalize content and increase conversions.
  • Utilize the role of dynamic pricing in creating real-time, relevant, shopping experiences -- that drive sales.
CEO and Co-Founder
Orchard Mile
@OrchardMile
CEO
Point 93
@arnd_the_World
Head of Marketplace Optimization Advanced Development
Uber